Mr. Allen Offord Jr., a US Army Veteran, also serves as Chief Executive Officer and Co-Founder of The Offord Business Group, LLC. He brings more than 30 years of government industry leadership, logistics and transportation expertise, and institutional and executive management experience to his role with the company. In 2016, The Offord Business Group was recognized as The Best in Local Business within the Mississippi region. In 2017, Allen received his induction into the US Army Transportation Corps Hall of Fame. Adding to this award, Allen Offord Jr. has also received recognition as one of the 50 Most Admired CEOs for 2017 by Technology Headlines Magazine.
After an extensive amount of research and wanting to give back to all those great men and women of our Armed Serves. Allen reached out to his children, who possess a keen eye and love for fashion decided to come up with something that could build positivity and meet the demands to support his ideals. The Offord Brand was born! The Offord Brand is a lifestyle brand with a vision rooted in living life as your true self. We like to call it “Live Life Loyal!” That statement says it all, as many veterans can relate to LOYALTY! Notice, I didn’t call loyalty a word. That’s because we believe loyalty is a lifestyle.
Allen Offord Jr. earned his bachelor's degree in Business Administration and Master of Arts in Transportation Logistics Management. During his military service, he achieved the top enlisted rank of Command Sergeant Major within the first 9 years. His military service to our country included numerous deployments and concluded as the 11th Transportation Corps Regimental Command Sergeant Major after 26 years.
Allen currently serves as an active member of The Global Leaders Network. He enjoys participating in community events nationwide promoting veteran achievements through excellence programs and service though philanthropic efforts.
Each item of The Offord Brand is designed to galvanize, inspire, and influence positivity! Established in 2017, The Offord Brand offers lifestyle apparel for everyone who wants the most out of life and demands the same from their gear.
Excellence doesn’t happen by accident, it's a choice and we at The Offord Brand choose to be the very best at what we do as fashionologist and connoisseurs of quality.

How to successfully market your product!
1. First, make the right product; this product should cater to what your core customer wants, in a way that no one else is doing it, and can be designed uniquely so that it's difficult to copy.
2. Second, figure out where your core customers are, and how to compel them to purchase your product. If that's a store, you may want to wholesale or consign to that store. If they're clearly findable on social media, build up a presence there. There are many marketing options; and we watch what similar labels are doing to promote themselves.
3. Third, try to develop a repeat clientele. We understand as a new startup many of our clients will not come from people we know do to the judgment factor if that’s not your normal niche or profession (we love the doubt challenge). Getting customers is relatively easy, compared to keeping them. We feel, If you can create something superior you'll earn business accordingly, we are a part of a world that needs purpose and I wanted to be a part of that creativity. As far as the process, it’s been extremely gratifying and fluid.

Our largest investment to this point is being able to identify success in this new venture. It is but it isn’t all about financials. Investment like loyalty is about sacrifice, and we are sacrificing for the betterment of what we’re supporting. It has taken a lot to create this first step. If we worry too much about what happened, what might be or wonder too long we will miss what is and that’s most important.

We will continue to galvanize, inspire, and influence positivity through our lifestyle apparel for everyone who wants the most out of life and demands the same from their gear.

Our official website, Click here!